What is Zag?
Zag is a marketing term that refers to the opposite of the traditional concept of ‘zig’, which means to go in a predictable direction. ‘Zag’ emphasizes the importance of differentiation and standing out from the competition through unique and unexpected strategies.
Importance of Zag
Zagging in marketing is essential to grab the attention of consumers in a crowded marketplace. By taking a different approach than competitors, companies can create a memorable brand image and attract a loyal customer base.
Examples of Zag
- Apple’s ‘Think Different’ campaign challenged the status quo in the tech industry by promoting innovation and creativity.
- Burger King’s ‘Subservient Chicken’ viral marketing campaign surprised audiences by offering a unique interactive experience.
- Old Spice’s ‘The Man Your Man Could Smell Like’ commercial took a humorous and unconventional approach to advertise their products.
Case Studies
One notable case study of zagging is the transformation of Domino’s Pizza. By openly admitting to past mistakes and launching a campaign to improve the quality of their products, Domino’s zagged from the traditional fast-food approach and successfully rebranded themselves as a premium pizza provider.
Statistics
A study by Nielsen found that 59% of consumers prefer to buy new products from brands they already know, highlighting the importance of zagging to keep customers engaged and interested in what a company has to offer.
In conclusion
Zagging is a powerful marketing strategy that can help companies differentiate themselves from competitors and capture the attention of consumers. By embracing creativity, innovation, and thinking outside the box, businesses can create a lasting impact on their target audience.
