Introduction
If you’ve ever uploaded a video on TikTok and noticed that it says “under review,” you’re not alone. This feature can be confusing and frustrating, especially for creators who want to engage their audience effectively. In this article, we will explore why TikTok puts videos under review, what it entails, and how you can navigate this process.
Understanding TikTok’s Review Process
TikTok, like many social media platforms, has policies and procedures to ensure that content shared on its platform meets community guidelines and standards. When a video is labeled “under review,” it means that the content is being examined by TikTok’s moderation team for compliance.
Common Reasons for Content Being Under Review
- Violation of Community Guidelines: TikTok prohibits content that includes hate speech, nudity, harassment, or other harmful behavior.
- Music Licensing Issues: The use of copyrighted music without proper licensing can trigger a review.
- Reported by Other Users: If users flag your content, TikTok may put it under review while they assess the situation.
- Content Quality and Spam: Low-quality content or content that appears to be spam may also be rejected.
How the Review Process Works
When a video is submitted, TikTok’s algorithms initially scan for potential violations. If the algorithm identifies something questionable, the video is marked for review. The moderation team will then evaluate the video and typically make a decision within 24 hours. However, this can vary based on the volume of content being submitted.
What Happens During the Review?
- Custom Checks: Moderators will watch the video or check the audio to see if it follows TikTok’s guidelines.
- Engagement Monitor: They will also check the video’s engagement metrics to see how users are responding to the content.
- Decision Outcomes: The outcome can range from reinstatement, removal, or even a temporary account suspension.
Case Study: A Creator’s Experience
Consider a TikTok creator named Jane, who regularly shares dance videos. One day, her latest upload was flagged as “under review.” Jane hadn’t used any copyrighted music or imagery, which often leads to this issue. After 48 hours, she received a notification that her video was removed due to “adult content,” which Jane found puzzling. After reviewing the content, she discovered that her outfit was considered suggestive by the moderation team.
This experience highlights how subjective content review can be. Many creators can feel frustrated as their intention may not align with how the moderators interpret the content. Understanding potential pitfalls can help creators navigate future uploads better.
Statistics on Video Reviews
According to recent studies, approximately 30% of TikTok videos uploaded may be flagged for review within the initial 24 hours. Of these, around 15% may end up being removed entirely, while 15% are reinstated after a review. Interestingly, videos that utilize trending sounds or hashtags can have a higher chance of attracting attention from both viewers and moderators, leading to an increased likelihood of being flagged.
How to Avoid Your TikTok Being Under Review
- Familiarize Yourself with Community Guidelines: Know what is acceptable and what isn’t on the platform.
- Use Copyright-Free Music: Stick to sounds available in the TikTok library to avoid licensing issues.
- Avoid Overly Edited Content: Ensure that your video appears genuine and not overly manipulated, which algorithms might flag.
- Engage Respectfully: Interact positively and respectfully with other users to maintain a good standing within the community.
Conclusion
In summary, having your TikTok video marked as “under review” can be a nerve-wracking experience, but understanding the reasons and process behind it can help mitigate future occurrences. By following community guidelines and being aware of the content you are sharing, you can create a more positive experience for yourself and your audience. Remember that moderation is in place to ensure a safe and enjoyable environment for all users.
