Understanding SESAC: A Primer
SESAC, which stands for the Society of European Stage Authors and Composers, is one of the three major performing rights organizations (PROs) in the United States, alongside ASCAP and BMI. Founded in 1930, SESAC specializes in collecting performance royalties for songwriters, composers, and music publishers, thereby enabling creators to earn revenue when their works are performed publicly.
The Role of SESAC in the Music Industry
As a PRO, SESAC ensures that artists receive payment whenever their music is played in public spaces, such as radio stations, restaurants, and concert halls. It operates on a model that allows for the monetization of public performances of musical works, which can include:
- Live concerts
- Radio and television performances
- Streaming services
- Non-traditional media (e.g. podcasts, bars, and clubs)
Through its network of licensed venues and broadcasters, SESAC collects royalties and distributes them to its affiliates.
How SESAC Works
Artists looking to benefit from SESAC’s services need to become members. Unlike other PROs, SESAC operates on an invitation-only basis, meaning that selected songwriters and composers are invited to join. This model creates a more exclusive roster, which is partially why many successful musicians are drawn to SESAC.
- Membership Benefits: Members gain access to SESAC’s various resources, which include:
- Competitive royalty rates
- Personalized service
- Access to data analytics tools to track performances
- Opportunities for networking and collaboration
Once a member, SESAC tracks the performances of an artist’s music using a combination of traditional sound recording monitoring and modern technology.
Case Studies: Success Stories with SESAC
Many artists have found success and support through SESAC. For instance:
- Hozier: The Irish singer-songwriter achieved global stardom with his hit “Take Me to Church.” SESAC played a role in ensuring he received royalties from his numerous performances worldwide.
- Katy Perry: Known for her chart-topping anthems, Katy Perry’s extensive catalog has benefited from SESAC’s extensive tracking systems, which monitor airplay and public performances.
These success stories underscore the importance of PROs in protecting artists’ interests and ensuring they are properly compensated for their work.
Statistics: SESAC in Numbers
SESAC’s influence in the music industry is substantial. Here are some statistics that showcase its impact:
- SESAC has over 30,000 affiliated writers and publishers.
- In 2021, SESAC distributed more than $1 billion in royalties to its members.
- The organization has expanded its reach to cover over 150 countries worldwide, facilitating royalty collection across borders.
- SESAC is also known for its focus on emerging genres, supporting a range of music from traditional to contemporary styles.
SESAC vs. Other PROs
While SESAC offers unique advantages to its members, it is essential to understand how it compares to other PROs such as ASCAP and BMI.
- Membership: SESAC’s invitation-only approach contrasts with the open membership model of ASCAP and BMI, making it more exclusive.
- Royalty Distribution: SESAC claims to provide higher royalty rates compared to its competitors. However, this varies based on factors like genre and performance frequency.
- Service and Support: SESAC prides itself on delivering personalized service to its members, providing support tailored to individual needs.
Conclusion: The Future of SESAC
In a rapidly evolving music landscape, SESAC continues to adapt to industry changes, ensuring that songwriters and composers are fairly compensated for their work. By leveraging technology, collaborating with industry stakeholders, and focusing on member services, SESAC remains a vital player in the music rights arena.
For artists contemplating membership or those unfamiliar with SESAC’s offerings, understanding the role of performing rights organizations is key to maximizing their earning potential in the music industry.
