Introduction
Akshaya Tritiya, also known as Akti or Akha Teej, is a highly auspicious day in the Hindu calendar. It falls on the third lunar day of the bright fortnight of the Vaisakha month. The word “Akshaya” means never diminishing, and therefore, any good deed or investment made on this day is believed to bring infinite prosperity and success.
Significance
Akshaya Tritiya is considered a day of new beginnings. It is believed that any venture initiated on this day will grow and prosper continuously. It is also believed to be a day when important events in history, such as the construction of religious monuments and temples, took place.
Traditions and Customs
On this day, people engage in charitable activities, donate to the less fortunate, offer prayers and seek blessings from the divine. Many also purchase gold, as it is believed that buying gold on this day will lead to prosperity and wealth.
Examples
One popular belief is that the epic hero Sudama visited Lord Krishna with a handful of beaten rice on Akshaya Tritiya. Lord Krishna blessed Sudama, making him rich and prosperous.
Case Studies
Many individuals and businesses have reported significant success and growth after starting new ventures or making investments on Akshaya Tritiya. For example, a jeweler who launched a new collection on this day saw a surge in sales and customer interest.
Statistics
- In 2020, the sale of gold jewelry on Akshaya Tritiya saw a 23% increase compared to the previous year.
- Many financial institutions report a rise in investments and loan applications on this auspicious day.
