Understanding 4/20
4/20 is a popular cannabis culture holiday that takes place on April 20th each year. This day is celebrated by cannabis enthusiasts around the world, with gatherings, festivals, and events dedicated to the plant.
Origins of 4/20
The origins of 4/20 can be traced back to a group of high school students in California in the 1970s. These students, who called themselves the ‘Waldos,’ would meet at 4:20 pm after school to search for a rumored abandoned cannabis crop. The term ‘4/20’ became a code word for cannabis use and eventually evolved into the holiday we know today.
Celebrating 4/20
On 4/20, cannabis enthusiasts come together to celebrate their love for the plant. This can include smoking cannabis, attending concerts and events, and advocating for cannabis legalization. Some cities even host cannabis-themed parades and parties to mark the occasion.
Case Studies
In states where cannabis is legal, 4/20 has become a major cultural event. In Colorado, for example, dispensaries see a significant increase in sales leading up to and on 4/20. This surge in sales can help boost the local economy and create jobs in the cannabis industry.
Statistics
- According to a survey by the Pew Research Center, 91% of Americans support the legalization of cannabis for medical or recreational use.
- In 2020, the global legal cannabis market was valued at $20.6 billion and is projected to reach $90.4 billion by 2026.
- A study published in the Journal of Drug Issues found that there is no significant increase in cannabis-related emergency room visits on 4/20 compared to other days.
