The Rise of TikTok
TikTok has taken the world by storm with its short-form video content and has become a massive platform for influencers and businesses alike. One of the trends that have emerged on TikTok is the concept of ‘standing on business.’
Understanding ‘Standing on Business’
‘Standing on business’ on TikTok refers to showcasing your expertise, products, or services in a creative and engaging way to attract attention and potential customers. It’s about using the platform to promote your business in a subtle and interesting manner.
Examples of ‘Standing on Business’
Many businesses have successfully utilized TikTok to ‘stand on business.’ For example, a clothing brand may create videos showcasing their latest collection with trendy music and editing styles to appeal to their target audience. A restaurant could show behind-the-scenes footage of their chefs preparing signature dishes to drive interest in their cuisine.
Case Studies
One notable example is the cosmetics brand e.l.f. Beauty, which launched a TikTok campaign called #eyeslipsface. By partnering with popular TikTok influencers and encouraging user-generated content, e.l.f. Beauty successfully increased brand awareness and engagement among younger audiences.
Statistics on TikTok
- According to Statista, TikTok had over 1 billion monthly active users as of January 2021.
- Over 60% of TikTok users are between the ages of 16-24, making it a prime platform for businesses targeting Gen Z consumers.
- TikTok users spend an average of 52 minutes per day on the app, providing ample opportunity for businesses to reach and engage with their target audience.
Why ‘Standing on Business’ Matters
With the growing popularity of TikTok among younger demographics, ‘standing on business’ presents a unique opportunity for businesses to connect with their target audience in a fun and authentic way. By capitalizing on TikTok’s viral nature and creative tools, businesses can showcase their offerings and build a loyal following.
