Understanding the 8/7c Time Slot
Have you ever seen a TV show advertisement that says it will be airing at 8/7c? If you’re not familiar with this time notation, it can be a bit confusing. Let’s break it down to understand what 8/7c means.
Breaking Down the 8/7c Time Slot
The 8/7c time slot is commonly used in the United States to indicate a specific time for TV shows to air. The first number, in this case 8, refers to the Eastern Time Zone, while the second number, 7, refers to the Central Time Zone.
So when a TV show is scheduled to air at 8/7c, it means that it will air at 8:00 PM Eastern Time and 7:00 PM Central Time.
Examples of 8/7c TV Shows
Many popular TV shows use the 8/7c time slot for their airing. Some examples include The Bachelor, Grey’s Anatomy, and NCIS. These shows have a wide viewership across different time zones, so using the 8/7c notation helps ensure that viewers know when to tune in.
Case Studies on the Effectiveness of 8/7c
Research has shown that using the 8/7c time slot notation can increase viewership for TV shows. Viewers are more likely to remember a specific time slot when it is presented in a clear and consistent manner. This can lead to higher ratings and more engaged viewers.
Statistics on TV Viewership with 8/7c
A study conducted by Nielsen found that TV shows airing at the 8/7c time slot tend to have higher viewership numbers compared to shows airing at other times. This indicates that the 8/7c notation is effective in attracting a larger audience.
Conclusion
Next time you see a TV show advertised as airing at 8/7c, you’ll know exactly what that means. It’s a simple yet effective way to communicate a specific airing time for viewers in different time zones.
