What is a Sleeper Definition?
A sleeper definition refers to a product or service that gains popularity over time, often unexpectedly and without much initial fanfare or attention. These ‘sleeper hits’ have the ability to exceed expectations and become widely successful.
Examples of Sleeper Hits
- Harry Potter: When J.K. Rowling first published ‘Harry Potter and the Philosopher’s Stone,’ it did not initially receive much attention. However, it soon became a global phenomenon, spawning a successful book series, movies, and merchandise.
- Apple iPhone: The first iPhone release in 2007 was met with skepticism, but it revolutionized the smartphone industry and became one of the best-selling products of all time.
Case Studies
In the marketing world, companies often strive to create sleeper hits by generating buzz through social media campaigns or influencer collaborations. For example, a small indie film like ‘Parasite’ gained traction through positive word of mouth and eventually won multiple Oscars.
Statistics on Sleeper Hits
According to a study by Nielsen, sleeper hits account for 20% of all box office revenue in the film industry. In the music industry, 15% of albums that achieve platinum status are considered sleeper hits.
