What is Smarm?
Smarm can be defined as a style of behavior that is insincere, ingratiating, or exaggeratedly earnest, often with the intention of gaining favor or influence.
Characteristics of Smarm
- Excessive praise or flattery
- False modesty
- Manipulative behavior
- Overly polished or saccharine language
Examples of Smarm
Politicians often employ smarm in their speeches to appeal to voters, using carefully crafted language to make promises or present themselves in a positive light, regardless of their true intentions or beliefs.
Case Study: Corporate Smarm
A well-known tech company recently came under fire for promoting a product as revolutionary and life-changing, only for customers to discover it was just a minor upgrade. The CEO’s smarmy statements and exaggerated claims left many feeling deceived and disillusioned.
Statistics on Smarm
A survey conducted on consumer attitudes towards marketing found that 75% of respondents were more likely to trust a brand that used authentic, straightforward language and communication, rather than smarmy tactics.
