Define Washing

Learn about washing (greenwashing) and how companies deceive consumers into thinking their products are environmentally friendly.

What is Washing?

Washing, also known as greenwashing, is a deceptive marketing tactic used by companies to create the false impression that their products or services are environmentally friendly when they are not. It involves overstating, exaggerating, or even outright lying about the sustainability and eco-friendly nature of a product or company’s practices.

Examples of Washing

One common example of washing is when a company labels their product as ‘natural’ or ‘organic’ without any substantiating evidence or certifications to back up these claims. Another example is when a company claims to be eco-friendly but continues to engage in unsustainable practices behind the scenes.

Case Studies

Seventh Generation, a company known for its environmentally friendly cleaning products, was accused of greenwashing when it was discovered that they were owned by a larger corporation that engaged in unethical practices. This revelation tarnished their reputation and highlighted the importance of transparency in marketing claims.

Statistics on Greenwashing

A study by TerraChoice found that 95% of ‘green’ products were guilty of greenwashing in some form. This highlights the pervasive nature of washing in the market and the need for consumers to be vigilant in scrutinizing eco-friendly claims.