What is Tartan?
Tartan is a traditional Scottish textile pattern consisting of crisscrossed horizontal and vertical bands in multiple colors. It is most commonly associated with Scotland and has a rich history dating back centuries.
History of Tartan
The origins of tartan can be traced back to the Highlands of Scotland, where it was worn by Scottish clans as a form of identification. Each clan had its own unique tartan pattern, making it easy to distinguish one from another. Over time, tartan became a symbol of Scottish identity and pride.
Types of Tartan
- Clan Tartans
- Regional Tartans
- Fashion Tartans
- Corporate Tartans
Popularity of Tartan
Tartan has transcended its Scottish roots and become a popular pattern worldwide. It is commonly used in fashion, interior design, and even corporate branding. The versatility of tartan makes it a timeless and iconic pattern that continues to attract people of all ages and backgrounds.
Examples of Tartan
Some famous examples of tartan include the Royal Stewart tartan, which is the personal tartan of the Queen of the United Kingdom, and the Black Watch tartan, which is worn by the Royal Regiment of Scotland.
Case Studies
In a study conducted by a fashion brand, it was found that sales of tartan clothing increased by 20% after a marketing campaign featuring tartan patterns was launched. This demonstrates the commercial appeal of tartan and its ability to attract customers.
Statistics
According to a survey conducted in Scotland, over 70% of respondents said that they own at least one item of clothing or accessory featuring a tartan pattern. This shows the enduring popularity of tartan among the Scottish population.
