Introduction
Prasar Bharati is India’s public service broadcaster that operates Doordarshan television network and All India Radio. It was established in 1997 by an Act of Parliament to provide independent and unbiased broadcasting services to the public.
History
Prasar Bharati was formed after the merger of Doordarshan and All India Radio. It was created to ensure that the broadcasting services in India are free from government control and influence.
Mission
The mission of Prasar Bharati is to provide quality programming that educates, informs, and entertains the diverse population of India. It aims to uphold the values of democracy, diversity, and unity through its broadcasting services.
Services
- Doordarshan: The television network of Prasar Bharati that broadcasts a wide range of programs including news, entertainment, sports, and educational content.
- All India Radio: The radio network that broadcasts in multiple languages and reaches remote areas of India with news, music, and cultural programs.
Impact
Prasar Bharati plays a crucial role in shaping public opinion, promoting Indian culture and heritage, and disseminating information to all sections of society. It has been instrumental in reaching out to the masses during national emergencies and disasters.
Case Studies
During the COVID-19 pandemic, Prasar Bharati played a vital role in disseminating accurate information, awareness campaigns, and educational content to the public. Its programs helped in creating awareness and promoting safety measures among the masses.
Future Prospects
Prasar Bharati continues to evolve with the changing media landscape by embracing digital platforms, new technologies, and innovative programming. It aims to cater to the diverse preferences of its audience and stay relevant in the digital age.
