Understanding the TikTok Review Process
As a creator on TikTok, you may have experienced the frustration of seeing your video marked as ‘under review’. This status can lead to confusion and uncertainty. But what does it really mean? In this article, we’ll dive into the reasons behind TikTok’s review process to help you understand what to expect.
Reasons Why Your Video is Under Review
TikTok takes its community guidelines seriously and employs a review system to ensure videos conform to its standards. Here are some common reasons why your video might be under review:
- Content Violations: If your video includes material that violates TikTok’s community guidelines, such as hate speech, nudity, or harmful behavior, it will be flagged for review.
- Copyright Concerns: Using copyrighted music or video clips without permission can trigger a review. TikTok conducts checks to protect intellectual property rights.
- Underage Users: Content featuring minors or inappropriate interactions can also lead to scrutiny, ensuring compliance with regulations regarding minors.
- Reported Videos: If users report your video for any reason, it will likely go into a review process.
- Automated Flagging: TikTok’s algorithm might flag certain videos for review automatically, even if they do not violate guidelines, due to specific keywords or content types.
How Long Will Your Video Be Under Review?
The duration of the review process can vary significantly. Generally, TikTok aims to complete reviews quickly, often within a few hours. However, in some cases, it might take up to 24-48 hours or even longer. An important factor is the volume of submissions TikTok is handling, especially during peak times.
In a study, 70% of TikTok users reported having their videos under review for less than 12 hours, while 30% experienced extended review times due to more complicated issues.
Case Study: A Creator’s Experience with Video Review
Consider the example of Sarah, a burgeoning TikTok influencer. She posted a dance video set to a trending song. After uploading, she received a notification that her video was under review. Initially worried, Sarah checked the song’s licensing status only to find it was from TikTok’s licensed library. After 15 hours, her video was approved and subsequently went viral, amassing over 100k views.
This scenario highlights the importance of understanding TikTok’s licensing agreements and how they can affect the review process.
What Should You Do While Your Video is Under Review?
While waiting for your video to be reviewed, here are some steps you can take:
- Check Guidelines: Familiarize yourself with TikTok’s community guidelines to avoid future issues.
- Engage with Your Audience: Keep your followers engaged by posting behind-the-scenes content or answering questions.
- Analyze Previous Content: Look at past videos and note which ones have been flagged or received more engagement.
- Prepare Future Content: Use this time to brainstorm ideas for new videos while ensuring they comply with TikTok’s guidelines.
Statistics of Video Reviews on TikTok
As per a recent survey:
- 35% of TikTok users reported having had at least one video under review.
- Only 10% of videos reviewed were ultimately removed from the platform.
- 90% of users indicated they received prompts to modify content before resubmission.
Final Thoughts
Seeing your TikTok video under review can be a nerve-wracking experience, especially when you’re eager to share content with your audience. Understanding TikTok’s review process can help demystify the circumstances that lead to your video’s status. By following the community guidelines and being mindful of copyright issues, you can minimize the chances of your videos facing unnecessary delays.
Moreover, using insights from the community, such as what went well for others, can guide you in creating compliant and engaging TikTok posts in the future. So don’t let a review status get you down; instead, use it as a learning opportunity!
