Introduction
In recent years, the phrase “What are those?” has transcended its initial context to become a cultural phenomenon. From social media to everyday conversations, this expression has been used to make humorous observations and critiques. In this article, we’ll explore the origins of this phrase, its applications, and the broader implications it has in pop culture.
The Origins of “What Are Those?”
The phrase “What are those?” originated from a viral video in 2015, which depicted a young man humorously questioning a pair of shoes featured in a photo. The video quickly gained traction, leading to numerous memes and remixes across social media platforms.
How It Became a Meme
As the viral video spread, users began to apply the phrase to a wide array of topics, often in jest. This adaptability allowed the meme to flourish, making it a staple in Internet culture. Common contexts for usage include:
- Fashion faux pas
- Outdated or unpopular products
- Comically inappropriate items in different settings
For instance, someone might post a photo of an unusual hairstyle with the caption “What are those?” to humorously question its design. The versatility of the expression has contributed to its staying power.
Case Studies: The Phrase in Action
Let’s look at a couple of case studies to illustrate how “What are those?” has maintained its relevance in public discourse.
1. Fashion
Fashion often finds itself at the forefront of the phrase’s usage. During the New York Fashion Week in 2020, several designers showcased eccentric styles. Social media erupted with users posting snapshots of the runway looks with the caption “What are those?”
For example, one look featured oversized footwear that was reminiscent of clown shoes. The humorous critique resonated widely, garnering thousands of likes and shares as followers participated in the cultural conversation about fashion’s more outrageous trends.
2. Celebrity Culture
Pop culture icons are not immune from the phrase. When a notable celebrity opts for a strikingly bizarre outfit, fans often take to social media to express their disbelief with a caption echoing, “What are those?”
A recent incident involved a famous singer attending a gala wearing an unconventional ensemble that included mismatched sneakers and a formal gown. Fans were quick to analyze and critique the choice, with many using the phrase to convey their shock and amusement.
Statistics and Analysis
The phrase has been extensively used across various platforms. According to a 2021 Study published by Statista:
- Over 70% of young adults (ages 18-34) reported having encountered the phrase on social media.
- It was mentioned over 500,000 times on Twitter in a single year, indicating its strong presence in online discourse.
This data suggests that “What are those?” is not just a passing trend; it is a reflection of how humor is increasingly integrated into conversations about style and societal norms.
The Broader Implications of Humor in Discourse
The use of humor, exemplified by phrases like “What are those?”, serves as a lens through which we can examine broader social attitudes. Humor can:
- Foster community among users who share similar tastes.
- Encourage critical discussions about norm-defying styles.
- Provide a safe platform for mockery where serious topics can be addressed lightly.
Humor acts as a social glue, bringing people together through shared laughter, even in situations where full-fledged critique might be too confrontational.
Conclusion
The phrase “What are those?” highlights the evolving nature of communication in the age of technology and social media. Its journey from a one-off comedic critique to a widely recognized meme encapsulates the powerful role of humor in shaping societal narratives. As we navigate contemporary culture, humor will likely continue to serve as both a reflection and a critique of our world.
