What is Smarm?
Smarm is a term used to describe insincere or excessive flattery, charm, or niceness that is often used to manipulate or deceive others. It involves the act of being overly sweet or polite in order to gain favor or advantage.
Characteristics of Smarm
- Insincere compliments
- Excessive politeness
- Manipulative behavior
- Deceptive intentions
Examples of Smarm
One common example of smarm is a salesperson who showers a customer with compliments and fake smiles in order to make a sale, even if the product may not be the best fit for the customer. Another example could be a politician who uses smarm to gain votes by telling people what they want to hear, even if they have no intention of following through on their promises.
Case Studies on Smarm
A study conducted by researchers at Harvard University found that individuals who use smarm tactics are often perceived as untrustworthy and lacking in authenticity. In one case study, a CEO who employed smarm to manipulate employees and clients ultimately lost the trust and respect of those around him, leading to a decline in business success.
Statistics on Smarm
A survey conducted by a leading marketing research firm found that 75% of consumers are turned off by smarmy sales tactics and are more likely to choose a product or service from a company that is honest and upfront about their offerings.
