What is a Pop-up?
A pop-up is a form of online advertising that appears on a webpage in a separate window or tab. It usually appears without the user having to click on anything and is often used to promote a product, service, or lead generation.
Types of Pop-ups
- Entry pop-ups: These pop-ups appear as soon as a user lands on a webpage.
- Click pop-ups: These pop-ups appear when a user clicks on a specific element on a webpage.
- Exit pop-ups: These pop-ups appear when a user is about to leave a webpage.
Examples of Pop-ups
Some common examples of pop-ups include subscription forms, discount offers, chatbots, and surveys. These pop-ups are designed to grab the user’s attention and encourage them to take action.
Case Studies
In a case study by eConsultancy, a website saw a 50% increase in email subscriptions after implementing a pop-up subscription form. This shows the effectiveness of pop-ups in capturing leads and growing email lists.
Statistics on Pop-ups
According to Sumo, pop-ups have an average conversion rate of 3.09%. Additionally, pop-ups are 13 times more effective at capturing email addresses than other forms of lead generation.
